Ever feel like you’re posting the same old stuff on your Facebook page?
Here are some hints on creating popular wall posts that friends
will want to read, like and comment on.
Maybe the best way to approach this subject is to first understand that as Facebook ages, it’s becoming challenging for users to attract attention at all. So, how do you hook friends or fans into reading, liking and commenting on your posts—making you the popular one on Facebook? After all, you’re taking time out of your busy (or not) day to put
something up, so you might as well maximize your efforts.
Here are some
tips on creating the most popular wall posts.
1. Foster Conversations
2. Be Original
3. Know Your Friends’ Interests
4. Be Positive
5. Use Familiar Language
6. You, Not I Nor Me
7. Ask Your Friends For Input
(Please click on the keywords "Facebook page" to read the full article)
Our Facebook walls, either on our profile, Fan Page or Group is the essence of what we do on Facebook. The best Facebook walls are interactive walls with input from others, not just are own posts but also posts, likes and comments from others. I now have the goal of becoming more active on other's Facebook walls with the possibility they they will reciprocate by visiting and sharing on my Facebook wall, something called "social media synergy", I think.
As
marketers include social media as part of their overall strategy, 97%
agree that it provides benefits and value to their business. In a survey of more than 700 marketers worldwide, 88% of respondents told Wildfire Interactive,
a social media marketing software company, that social media helps grow
brand awareness. Social media also benefited marketers by allowing them
to engage in dialogue (85%) and increase sales and partnerships (58%).
An additional 41% of marketers said it helped reduce costs.
While
marketers look at the overall benefits of social media, they are also
drilling deeper to determine the value of Facebook fans in particular.
Among respondents to Wildfire's survey, 44% said Facebook fans are
valuable because they help with new customer recruitment. Additionally,
18% said Facebook fans have higher conversion rates and another 18%
noted that they make more frequent purchases.
(Please click on the keywords "social media" to read the full article) More and more businesses and entrepreneurs are seeing the tremendous value of social media marketing. It is also more and more obvious from real time statistics, that the King of Social Media Marketing is Facebook. It has been my personal observation that marketers who really have it together have serious Facebook profiles, Fan Pages and Groups. There are several apps and software available that can jazz up Facebook profiles and Fan pages for a modest price and if you can afford it, the cost is worth it. Don't play Facebook cheap, when it comes to your marketing agenda.
Asking for Facebook Likes is not good and it is naïve to think that
the number of ‘Likes’ is an essential element to a strategy. You don’t
know how many of those people are reading your posts, how many people
you are reaching and changing behaviours of? Engagement levels are
slightly better but you still don’t know how many people are ‘lurkers’,
who are listening, may be buying but are just not openly engaging on
social media. Or the ones who engage but don’t purchase. It’s a
conundrum.
Work for the ‘Like’ I’d suggest working for
the ‘Like’. In this case the call for ‘Likes’ came in an online group.
Why not start to post in the group, talk to people, show your expertise
in your area. I am more likely to take notice of what you are doing
this way. I’m never going to ‘Like’ you if you ask me. Show me why I
should ‘Like’ you, show me how are you going to add value to me? That
is what customers of all types want to see. I also won’t be ranting on Twitter or blogging about you asking for my ‘Like’. So, four reasons why you shouldn’t ask for a Facebook ‘Like’:
Asking and seeing an increase in ‘Likes’ does not mean your social media strategy is successful
People liking you does not mean that they are reading your posts or interested in your company or brand
If you ask for ‘Likes’ can you guarantee that your posts are relevant and add the intended value?
If you are measuring social metrics asking for originally non-intended ‘Likes’ to increase numbers will skew your results.
(Please click on the keywords "Facebook Likes" to read the full article)
All of us who have Facebook Fan Pages desire as many people as possible to "Like" our Fan Page. Hopefully "Liking" our Fan Page will mean our posts and content will be read but most of the time that is not the case, particularly if we have just out and out asked for "Likes". I don't mind "Liking" someone's Fan Page if asked but that doesn't mean I am really interested in the content of their Fan page. My "Liking" of their Fan Page is basically just an acknowledgement of the efforts they have put in their Fan Page not necessarily that I will use the Fan Page content. Most of my Fan Page 'Likes" came with a Facebook advertising campaign. "Being sociable" Facebook Likes really don't' mean anything so I am not going to ask for "Likes" anymore in the future. Unsolicited Facebook "Likes" are what is of real value, as I see it.
Facebook is not really a website anymore. Rather, it's a vast,
branded utility. It's like another World Wide Web, but with a profit
motive. It's a kind of Wikipedia, but built on a corporate, not a
cooperative, model. As a communications technology, it has radically
changed the ways we connect with one another. Like Lady Gaga and Taylor
Swift, Facebook is ubiquitous; you can't go five minutes without
encountering the Facebook brand or the tiny blue "f", whether in
traditional media (at the bottom of every TV news screen) or online
(where Facebook icons and "Like" buttons abound). Sure, services like
LinkedIn, Twitter, and foursquare have significant distribution. But
usage data show how Facebook dominates. It serves one in four of every
display ad on the Web. It accounts for nearly 10 percent of total time
spent online by U.S. Web users (just ahead of Google). It has more than
600 million users. It's like a new global telephone network, except
that, rather than carry voice and data, its "content" is personal
profiles and connections; rich media; real-time messaging; and an
endless array of features, functions, and third-party apps. For many
online users, Facebook is to our era as revolutionary as the telephone
was a century earlier.
Facebook is magnetic as a function of its social engagement. People are
drawn to it, because people are drawn to people. That's why we gather
in crowds for sporting events, political rallies, and mass celebrations
on New Year's Eve. How much pull does Facebook exert? Google's own data
tell us: in the last 24 months, Google's top search term was "Facebook."
Of the top five terms in 2010, two were "Facebook.com" and "Facebook
Login." If Google has built a "database of intentions," Facebook has
built a database of connections. One in every 13 people on earth uses
Facebook. With "Friend Finder" — a sometimes controversial feature
that automatically suggests people you might want to "friend" —
Facebook operates a connection engine of unprecedented scale and
scope. It delivers on E.M. Forster's famous dictum: "Only connect."
(Please click on the keyword, "Facebook" to read the full article)
Facebook, in my opinion, is becoming the most powerful social media on the Web both on the personal and the business level because Facebook is all about people sharing. People of every race, creed and religion sharing with worldwide kindred spirits. Facebook is businesses connecting with consumers and customers like a "good neighbor" rather than a corporate entity. Facebook is sharing your Life and who you are with the world even with the risks involved. Facebook is about online "friendships" that can lead to marriage and business partnerships. The genius and power of Facebook is summed up in the theme of E.M. Forster's classic novel, "Howards End", that theme being "only connect". Facebook is all about connecting. Connect with me on Facebook and I will connect with you.
Of all the various social media sites available today three are essential in social media marketing, your blog, Facebook Fan page and your Twitter profile. As the above video points out these social media sites are the "Holy Trinity" of social media marketing. A great New Year' resolution is to really take "The Big Three"or rather these social media sites seriously and to integrate them fully in our social networking and online marketing agendas because social media marketing is here to stay.
Advertising on social media has proven very effective for me and many other online marketers. I find Facebook to be really great for online marketing, if you don't spam. The worst thing to do, as far as marketing on Facebook, is to post a promotional link on another Facebook user's page without their permission. That will get you blocked and banned in a minute. Make your promotional posts on your own Fan Page or Group. There are user's who allow their Fans or members to freely post on their Fan Pages and Groups.Home Based Business Opportunities and Advertise Your Business Here are two such Facebook Groups that you can promote on if you join. All who become Fans of my Fan Page,Online Marketing Toolbox, can freely post their Biz-Ops and programs as long as you don't over do it! Facebook Ads are really effective to advertise with, much better than Google Ads unless you have deep pockets or PPC know how, in my opinion. Facebook marketing Rocks!
