Facebook is not really a website anymore. Rather, it's a vast,
branded utility. It's like another World Wide Web, but with a profit
motive. It's a kind of Wikipedia, but built on a corporate, not a
cooperative, model. As a communications technology, it has radically
changed the ways we connect with one another. Like Lady Gaga and Taylor
Swift, Facebook is ubiquitous; you can't go five minutes without
encountering the Facebook brand or the tiny blue "f", whether in
traditional media (at the bottom of every TV news screen) or online
(where Facebook icons and "Like" buttons abound). Sure, services like
LinkedIn, Twitter, and foursquare have significant distribution. But
usage data show how Facebook dominates. It serves one in four of every
display ad on the Web. It accounts for nearly 10 percent of total time
spent online by U.S. Web users (just ahead of Google). It has more than
600 million users. It's like a new global telephone network, except
that, rather than carry voice and data, its "content" is personal
profiles and connections; rich media; real-time messaging; and an
endless array of features, functions, and third-party apps. For many
online users, Facebook is to our era as revolutionary as the telephone
was a century earlier.
Facebook is magnetic as a function of its social engagement. People are
drawn to it, because people are drawn to people. That's why we gather
in crowds for sporting events, political rallies, and mass celebrations
on New Year's Eve. How much pull does Facebook exert? Google's own data
tell us: in the last 24 months, Google's top search term was "Facebook."
Of the top five terms in 2010, two were "Facebook.com" and "Facebook
Login." If Google has built a "database of intentions," Facebook has
built a database of connections. One in every 13 people on earth uses
Facebook. With "Friend Finder" — a sometimes controversial feature
that automatically suggests people you might want to "friend" —
Facebook operates a connection engine of unprecedented scale and
scope. It delivers on E.M. Forster's famous dictum: "Only connect."
(Please click on the keyword, "Facebook" to read the full article)
Facebook, in my opinion, is becoming the most powerful social media on the Web both on the personal and the business level because Facebook is all about people sharing. People of every race, creed and religion sharing with worldwide kindred spirits. Facebook is businesses connecting with consumers and customers like a "good neighbor" rather than a corporate entity. Facebook is sharing your Life and who you are with the world even with the risks involved. Facebook is about online "friendships" that can lead to marriage and business partnerships. The genius and power of Facebook is summed up in the theme of E.M. Forster's classic novel, "Howards End", that theme being "only connect". Facebook is all about connecting. Connect with me on Facebook and I will connect with you.
Advertising on social media has proven very effective for me and many other online marketers. I find Facebook to be really great for online marketing, if you don't spam. The worst thing to do, as far as marketing on Facebook, is to post a promotional link on another Facebook user's page without their permission. That will get you blocked and banned in a minute. Make your promotional posts on your own Fan Page or Group. There are user's who allow their Fans or members to freely post on their Fan Pages and Groups. Home Based Business Opportunities and Advertise Your Business Here are two such Facebook Groups that you can promote on if you join. All who become Fans of my Fan Page, Online Marketing Toolbox, can freely post their Biz-Ops and programs as long as you don't over do it! Facebook Ads are really effective to advertise with, much better than Google Ads unless you have deep pockets or PPC know how, in my opinion. Facebook marketing Rocks!
