Social Media is Organic

Freedom to Do What You Want

Social media is an organic experience. In order to grasp it, one must play around with it. Often. Make mistakes. Often. Give up on an outlet and pursue something new. Often. The organic bit of the experience is due to the user not only expressing interest in learning about how each network works but because the platforms genuinely piqué their interest. According to the Chicago Tribune, the New England College offers up a series of classes for MBA programs including such compelling titles as ‘Psychology of Social Media,’ ‘Digital Media Law and Ethics,’ and ‘Professional Writing and Design for New Media.’ No doubt each course comes with a rigid syllabus, quarterly exams, and a group project at the end of the term that will probably involve creating a website for a client and reeling in some imaginary ROI numbers.

Where is the fun? Granted this is not something that corporations want to hear being dispensed as advice but when it comes to social media, creativity is a key component to what makes a good social campaign work. Featuring your blog on your resume shows off that you are aware of the trends and keeping up with them- but not necessarily in the way everyone may expect you to. This is a good thing. This is an organic thing.

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    "Organic" as applied to something other than a living thing is defined as "resembling a living organism in organization or development; interconnected: society as an organic whole."  The above article describes social as an "organic experience" because in fact social media is something you are doing with the minds, hearts, dreams, passions, goals and ideas of other individual or corporate persons. Mastering social media can never come completely from a book, video or college course but only from "playing around" with social media and interacting with others. Being creative, friendly and yes even having fun forms the basis for success in social media marketing. Liking people, the willingness to listen, and the desire to share something of value is really what makes social media an "organic experience". Be organic in using social media because the worldwide Web is really an organism.