Sharing Good Stuff

One of the biggest trends about to explode in 2011 is branded content. Internet marketers have the potential to engage and inspire thousands of consumers through creating content that enriches the user’s social media experience.  Subtle selling, through offering beneficial information to your target audience in an appealing format is one of the most successful routes, and should not be overlooked. Shouting messages and orders at customers is unproductive. Adding value to people’s lives will get you far, both on and offline.

When building customized branded content, link the information via the key sites to include Facebook, Twitter and YouTube (the future of internet marketing is linking everything together in a cohesive, unified experience). Make the information beneficial, consistent and ensure your content inspires the user to take action, clicking the link and hooking them back to YOUR site, (and ensure the link takes them directly to the page of interest). It is vital that you determine who your target audience are and use the latest internet marketing and social media tools to target your content towards them.

(Please click on the keywords "branded content" to read the full article)


   Social media, particularly social sites, is not the venue to blatantly promote our business opportunities and programs. Rather social media is the place to promote "branded content" as the above article points out. I define "branded content" as information and insight offered by a transparent and trusted personality. We don't have to be celebrities to have "branded content". 


   Along with our "branded content" we need to create a targeted audience. For example, by my intent and design, about 90% of the people following me and the people I follow on Twitter are online marketers, therefore I do have a moderate amount of promotional Twitter posts but I also reTweet other people's Twitter posts and content not related to anything I am doing or promoting. There are also niche social sites that are for business or online marketers. The very act of sharing other people's linked content is important in building your own "branded content" because like the Bible say's " it is more blessed to give than to receive". Nothing elevates our own "brand" more than by elevating the"brand" of others. Finding our targeted audience and sharing "good stuff" is really what "branded content" is all about.