Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell's Animal Farm, all social-media users are equal, but some are more equal than others.
So what makes the difference between a following of 500 and a following of 500,000? While A-list celebrities can have an advantage over most everyone else, other social media darlings have grown their base of fans more organically, and you can learn from their strategies.
What follows are five keys culled from darlings of the current social media landscape for increasing your influence in a way that can make a difference to your business strategies.
1. Produce quality content.
2. Be open and engaging.
3. Focus on a specific niche.
4. Use social media to build your business, and vice versa.
5. Embrace each social network's unique culture.
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Success in social media marketing boils down to just a few basic principles. Share quality content, whether your own or others, be genuinely sociable and engaging and be focused in your chosen niche. The Law Of Attraction will take over from there drawing the persons who will be your business partners and customers. That's just the nature of the very tamable social media marketing beast.
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