Relationships Before Sales

"We get paid for bringing value to the marketplace" (Jim Rohn)

Social Networking Sites are for Creating Relationships
A lot of people believe that the time they spent on social media marketing was just wasted. This is because of the often said oversaturation of the online marketplace. While this might be true when you look into MySpace, Facebook and Twitter, there is another angle that you can take advantage of when it comes to these social networking sites. If the chances of selling anything here have become slim, then why don’t you foster relationships here instead?

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Using social media for text ad sales is not very effective, even on social sites that are for business. Text ads are for text ad exchanges, PPC and classified ads. Twitter's social site format is the most conducive for text ads but it is far more effective to develop relationships on Twitter than it is to constantly make your Tweets text ads. Relationships are built on social media by taking a real interest in what others are doing via post comments or replies, as well as sharing other's content through your own social media circles.

Doing these social activities will incite others to look more closely at your social media profiles to see what products, services or programs you promote and now because they feel you are someone they know and trust they are more inclined to become a referral or customer. (This makes it vitally important to have good profiles on all the social sites you are a member of.) In social media marketing relationships come before sales.