No Comfort Zone For Entrepreneurs

As the global economy undergoes more changes (and it will continue to do so) even more people will choose to take the plunge into entrepreneurship. Changes to corporate mindsets, downsizing and other upheavals in the “safe” world of formal employment are forcing many to embrace entrepreneurship, and start their own small businesses. Add to those the people with the burning desire to “be their own boss” and you have plenty of new entrants into the wonderful, frightening, exciting and exhausting world of being a business owner.

Whatever your reasons for considering entrepreneurship instead of formal employment, there are a few traits you will need to cultivate in order to succeed.

1. Passion

2. Plan, Plan, and Then Plan Some More

3. Be Disciplined

4. Be a Cheapskate

5. Understand That You Are Always Marketing and Selling

6. Know That Your Client Is the Most Important Person in Your Business

7. Remember That In Business, Image Is Important

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Being a home based entrepreneur is no "bed of roses". It takes time, effort and yes money, "it takes money to make money". And when it comes to money it's all right to be a "cheapskate". Use free and low cost avenues of advertising like social media, forums, classified ads and traffic exchanges or low cost safe list e-mails or solo ads. PPC and PTC advertising can also be cost effective if you carefully budget. Also don't neglect the "warm market" of your family, friends and co-workers. Offline marketing can be very effective in building your home based business. Don't stay in your "comfort zone" when it comes to being an entrepreneur because "comfort zones" limit the aspiring home based entrepreneur.