Quality Trumps Quantity

For me, successful social media engagement is focused on quality first.

What do I mean by this, and why is it important for your social media engagement? Well, consider the following:

Is it better to have 1,000 highly-engaged, motivated, re-tweeting followers on Twitter, or 10,000 followers who barely notice your tweets, least of all re-tweet and share your social media content on a regular basis?

No brainer, really.


Deliver quality deeply

Remember that it’s better to network small and deep than wide and diluted for the best results via social media engagement. What does this mean? Try networking and engaging with a smaller, committed group of social media contacts and watch the positive results. Going for a quantity approach might look impressive, but it’s unlikely to deliver a quality ROI over time.

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   Have you ever been tempted to purchase some kind of software that will get you 10,000 Facebook Fans or Twitter Followers overnight? Though the big numbers sounds good, successful social media marketing is not a numbers game. It is better to have fewer engaged followers and fans that appreciate your content than thousands that don't give a damn because quality trumps quantity any day of the week.