In The Beginning Was The Word

OK. To the view of this blogger, the term “Social Networking” is not only inappropriate, it’s illogical. The correct term is really “Social Broadcasting” and if more people thought that way, they would understand how media has really changed over the last two decades and how to take advantage of the tools available to them. 

According to Wikipedia, the definition of “Broadcasting” is:

“..the distribution of audio and/or video signals which transmit programs to an audience. The audience may be the general public or a relatively large subset of the whole, such as children or young adults.”

But that definition is outdated because it implies the use of electronic communications as practiced in the 20th Century with television and radio. The Internet changed all that, as websites and blogs, and mobile devices allow us to send text messages.
So, to that old definition of “broadcasting” one only has to add the word “text” to understand my point, so the definition now looks like this;



“..the distribution of text, audio and/or video signals which transmit programs to an audience. The audience may be the general public or a relatively large subset of the whole, such as children or young adults.” 

If you think about Social Networking as Social Broadcasting, then you see we’re all really social broadcasters. And that’s how media has changed and why Old Media suffers.


(Please click on the keywords "Social Broadcasting" to read the full article)


    The relationships forged within the social media marketing community begins first not with networking but rather broadcasting. Social media content is broadcasted and then hopefully received by others who will hopefully rebroadcast that same social media content as customers, referrals or business partners. The ultimate goal of our social broadcasting is in fact social networking and genuine business relationships. If we broadcast relevant, insightful and profitable content through the social sites we belong to and the social media we use, then the networking relationships will follow because "In the Beginning was the Word" before the Creation itself.