Just Be Real

When you normally hear the term social media, what comes to your mind? It’s Facebook, Twitter, YouTube, MySpace and many other websites that allows you to interact and share your views with a community of people. But Social Media is much more. Social Media also includes Blogs, RSS feeds, and Bookmarking sites such as Delicious, stumble upon etc.

The common mistake developers make is thinking that using social media will generate leads and sales of their apps.  But, in reality social media sites are more about creating relationships with a community of users and potential buyers. In order to be successful with social media, you must establish yourself as a respected participant in your area of interest and earn respect of that community. This takes time and steady work.

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 Social media marketing is less about sales and leads and more about your online presence and brand. Attention getting squeeze pages in traffic exchange surfing will probably get you more leads but the relationships built through social media marketing will probably get you more sales and referrals, though in an indirect manner. Social media marketing takes time and thought but the positive results are worth the effort. In social media marketing we really should be genuine "Fans" and "followers" of others with posts and profiles that make others want to really get to know you and what you do. Just be real when it comes to social media marketing.