Be Sociable And The Sales Will Follow

Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company.

But too many times I see companies plastering up a Facebook page just because everyone else is doing it. Or, they shoot out a few tweets and after a few days or weeks give up because no one is paying attention.

Is social media the right tool for your business? Here are some guidelines to help you use social media as a strategic marketing tool:

1. Have a purpose.

2. Don’t sell.

3. Be prepared to invest time and effort into your social media marketing.

4. Understand social media and use it yourself.

5. Tie your efforts together and integrate them with your overall marketing strategy.

6. Keep up with the changes.

7. If you don’t have time to do it yourself, find someone who can.

8. Have guidelines.

9. Monitor constantly.

10. React but don’t overreact.
  
11. Enjoy it.

12. Online marketing is a tool – it doesn’t replace your other marketing efforts.

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  Social media marketing is a great Internet marketing strategy but it has to be done right in association with other marketing strategies such as traffic exchanges, safe list e-mails, article marketing, video marketing and mobile marketing. Though social marketing involves free to low financial costs this strategy is time consuming. You should both use and enjoy social media. Social media marketing is all about networking first and sales second like the business connections forged on the golf course or restaurant. Be sociable and the sales will follow.