Don't Play Facebook Cheap

As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business.

In a survey of more than 700 marketers worldwide, 88% of respondents told Wildfire Interactive, a social media marketing software company, that social media helps grow brand awareness. Social media also benefited marketers by allowing them to engage in dialogue (85%) and increase sales and partnerships (58%). An additional 41% of marketers said it helped reduce costs.

While marketers look at the overall benefits of social media, they are also drilling deeper to determine the value of Facebook fans in particular. Among respondents to Wildfire's survey, 44% said Facebook fans are valuable because they help with new customer recruitment. Additionally, 18% said Facebook fans have higher conversion rates and another 18% noted that they make more frequent purchases.

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More and more businesses and entrepreneurs are seeing the tremendous value of social media marketing. It is also more and more obvious from real time statistics,  that the King of Social Media Marketing is Facebook. It has been my personal observation that marketers who really have it together have serious Facebook profiles, Fan Pages and Groups. There are several apps and software available that can jazz up Facebook profiles and Fan pages for a modest price and if you can afford it, the cost is worth it. Don't play Facebook cheap, when it comes to your marketing agenda.