Social Media Marketing Works

Social is about Sharing

All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products, make people famous and maybe even position your agency as part of marketing folklore.
You only have to look at viral videos such as the Old Spice YouTube videos to see the results of that.
Marketers also know that sharing by peers and friends creates more traffic and trust than brand advertising so motivating sharing is the holy grail of social marketing

Where is all the Sharing Happening?

Google proudly announced 2 weeks after the Google+ launch that it was sharing one billion  items per day. Mark Zuckerberg revealed at a recent announcement that on Facebook

• Users are sharing 4 billion items on the Facebook social network everyday
• This is double what it was a year ago
• This trend will continue and predicts that it will double again in 12 months
• The new apps they are developing will make sharing easier

Where does Twitter Fit in this Sharing Social Web?

Twitter revealed (via a tweet of course) that it is sharing 350 billion tweets a day that makes the Google+ announcement seem rather dismal at only 1 billion.

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The Big Three Of Social Media, Facebook, Twitter and Google+ are becoming essential in online marketing, as I see it. The upside  is tapping into the billions or people using these social sites is essentially free but the downside is it takes a lot of time and attention to market effectively on Facebook, Twitter and Google+. Major corporations and Big Businesses will pay good money for social media consultants these days and rightly so. Home based entrepreneurs will pay for software that make marketing on social media sites easier and more effective and again, rightly so. I find a wealth of free information about social media marketing all over the Internet. The challenge comes to just use it! Social media marketing works.