Advertising Is Not Marketing

What Every Good Marketer Knows:

 People don’t buy what they need. They buy what they want. 

 People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.

 Advertising is just a symptom, a tactic. Marketing is about far more than that. 

 Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency. 

 If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment. 

 Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.

 Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work. 

 Blogging makes you a better marketer because it teaches you humility in your writing.

 Good marketers measure.

 Good marketers tell a story. 

(Please click on the keyword "marketing" to read the full article)

  Advertising is a tactical element of marketing such as PPC ads, e-mails and traffic exchanges. Marketing involves connecting the product or service you are selling with the human mind, heart and spirit. Using social media such as blogs, videos and social networks is where true marketing is done, not advertising. Use social media  not to advertise but rather use social media to tactfully and tastefully market your products, services and yourself  because advertising is not marketing.