For me, successful social media engagement is focused on quality first.
What do I mean by this, and why is it important for your social media engagement? Well, consider the following:
Is
it better to have 1,000 highly-engaged, motivated, re-tweeting
followers on Twitter, or 10,000 followers who barely notice your tweets,
least of all re-tweet and share your social media content on a regular
basis?
No brainer, really.
Deliver quality deeply
Remember that it’s better to network small and deep than wide and diluted
for the best results via social media engagement. What does this mean?
Try networking and engaging with a smaller, committed group of social
media contacts and watch the positive results. Going for a quantity
approach might look impressive, but it’s unlikely to deliver a quality ROI over time.
(Please click on the keywords "social media" to read the full article)
Have you ever been tempted to purchase some kind of software that will get you 10,000 Facebook Fans or Twitter Followers overnight? Though the big numbers sounds good, successful social media marketing is not a numbers game. It is better to have fewer engaged followers and fans that appreciate your content than thousands that don't give a damn because quality trumps quantity any day of the week.
Social Media Etiquette – The Do’s and Don’ts
From
a young age we are told to be polite, listen, say please and thank you
and generally respect those around us regardless of their socioeconomic
status. So why is that so many people get their social media etiquette all wrong?
In this post we are going to cover the social media etiquette do’s and don’ts that will allow you to make better use of your time and develop deeper, more meaningful relationships.
How to Get Your Social Media Etiquette Right!
Listen:
Do Make Time:
Don’t come across like a broken record:
Keep Track of Your Engagements:
Do respond in a timely fashion:
Don’t be afraid to let go of your content:
Do Take care of how you represent yourself:
Don’t take social media lightly:
Don’t highjack other peoples’ subject matter:
Don’t ignore negative comments:
Don’t Sell Sell Sell
(Please click on the keywords "Social Media" to read the full article)
Yes, Virginia, there is social media etiquette or good manners. The near anonymity of the Internet does not negate the necessity for good manners. Social media etiquette includes not being "smammy", selling or promoting all the time, looking at and sharing what others have to offer as well as not stealing others content as your own. Social media etiquette is essentially following the Golden Rule of doing unto others what you would have them do unto you.
Are you driving people away from your social media profiles?
Social media levels the playing field and allows the low budget
websites and small business brands the ability to shine in a
competitive, large brand-driven web space.
Unfortunately, mistakes are plenteous and they are
costing small businesses their reputation. The big brands have millions
of dollars to pump into high-priced agencies, but how does a small
business owner know if he is actually achieving a high level of success
or making critical mistakes with social media?
The first way to know how to do something is to know how NOT to do it. These 10 social media blunders occur quite frequently.
1. Too much repetition
2. Clustered tweets/posts
3. Unrequited hype
4. Sales overload
5. Too much brand-related content
6. Infrequent posting
7. Off-time posting
8. Not talking back
9. No sharing
10. Twitter auto DMs
(Please click on the keywords "social media blunders" to read the full article)
If there is a right way to do social media marketing there is also a wrong way to do social media marketing. Several salient social media mistakes are pointed out in the above article. Too much of anything is bad, especially when it comes to social media because too much posting borders on being spammy. Not being forthright and honest to the point of "over hyping" what we promote is a mistake in social media marketing. When we post is important because there are peak hours in the day to post on social sites. Not being interactive and not sharing other people's content is a very big social media marketing blunder. We all make mistakes but a wise man learns from his mistakes. Let's not make the same social media mistakes twice.
Building up your brand’s social media presence takes time, effort and
sometimes a little bit of luck. All of that hard work, however, can be
undone by these five common social media mistakes. To avoid a public
relations disaster and keep your followers and fans happy, make sure you
aren’t committing any of these social media sins.
1. Not responding to fans/followers in a timely fashion.
2. Posting the same content across all social networks.
3. Not posting interactive content.
4. Not posting enough throughout the day.
(Please click on the keywords "social media mistakes" to read the full article)
"Research shows that Facebook posts as well as tweets have a lifespan of about two to three hours", is a very important statistic pointed out in the above article. Facebook, Twitter and other social media users can increase the lifespan of your posts by retweeting or reposting your submitted content. We mustn't let fear of being viewed a spammer cause us to under post on social media sites. Posting or sharing quality content several times a day but spaced well over the course of the day, is the best way to be noticed in the social media world. Get noticed without being spammy.
