The Sport Of SMM

"We get paid for bringing value to the marketplace" (Jim Rohn)

Utilizing social media is a great way to spread the word about your brand or your business. Some businesses rely almost exclusively on social media to get the word out about their products and services. If you are going to use social media for your business, you should be aware of some key rules to follow in your communication strategy. Here are what we believe to be the 15 Commandments of Social Media Communication or you could also call them 15 Best Practices for Social Media Communication:

1. Keep your Interactions Clean & Positive

2. Respond to all External Communications

3. Take Time to Get Involved in the Community

4. Respect the Ownership of Digital Property

5. Lay off the Sales Pitch Once in a While

6. Learn from your Competition & Not Attack It

7. Handle Negative Communications in a Positive Manner

8. Be Modest When You Get Positive Reviews

9. Don’t Use Cookie-Cutter Responses

10. Promote Other Peoples Products and Services too

11. Don’t Try to Hide the Fact That You Are Promoting a Business

12. Get to the Point

13. Participate Consistently

14. Provide Some Visual Interest

15. Provide Value to Your Followers

(Please read the full article)


Social media marketing should not be a "contact sport". We should not be trying to ram what we promote down the throats of those we encounter on the Internet while at the same time being honest and open about the fact that we do have programs we promote. We shouldn't be berating our competition in whatever niche we are a part of. On the contrary we should be willing to share and promote other marketers programs through our own social media channels. Being consistent in tactfully sharing useful content, whether our own or someone else's, is what the "sport" of social media marketing is all about.