Sell Yourself

Currently, the key to social media selling success is to establish and grow a Twitter presence as well as LinkedIn presence. This allows a salesperson the ability to move a message among their followers/connections. The larger the following, the more eyeballs see the message and the eventually resulting in more leads. It is also necessary to establish one’s self as a thought leader in their field. By building this thought leader status, the sales professional will establish a positive reputation, become more relevant and will gain popularity in the field. Doing so will grow more followers, will garnish the attention from people that matter in that following and will give the ability to move messages that actually get read by decision makers.

Besides social media, a sales professional should also grow their own blogging presence. Steady industry blogging results in many new targeted visitors/readers hitting the salesperson’s website, reading the writer’s viewpoints and gaining information from the writer. Since online search marketing today is very centered around geographically local websites and blogs, a sales professional can now use this strategy to get prospects to find them. They visit the website based on a search that relates to something once blogged about, then they see contact information that is listed on the side of the blog. Hopefully, at that point they will contact the rep about what they sell. Even if they don’t contact the sales professional, that website view builds name recognition for the sale professional.

(To read the full article, which is highly recommended, click here) 

  Success in social media marketing is more than just sales. Your online "brand" will ultimately result in sales, particularly if you are viewed as a "thought leader" in your sales, product or service niche. Being a "thought leader" is not being viewed as some "guru" or super expert in some field of interest but rather as someone that is a channel for informative, inspiring and sometimes entertaining digital content, whether your own original content or sharing the content of others. Success in social media marketing also entails just being a "sociable" and a genuinely caring person. People buy from genuinely friendly persons and businesses with good products and services. Sell yourself in social media marketing.