It's All About Sharing

Effective Social Media Marketers should:

1. Promote products, services, and deals less often and instead share advice, tips, and tools that enrich their followers’ lives, inspiring them to share those same tips with their followers and friends. Thus begins the viral marketing campaign via social media.

2. Never ignore messages, comments, and posts from followers and fans. Social media gurus are responsible for reaching out to followers as friends and equals, emphasizing the “social” in social media.

3. Repost and share helpful information and tips from followers, fans and customers. For example, if a business focuses on the sale of baking products, featuring recipes and photos from fans via social media will excite followers and promote more sharing, growing the brand online.

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  Social media marketing is not about selling. Social media marketing is all about sharing. Good social media marketers share tips and tools, both their own and others (providing links to the original content of others). In the simple process of sharing good content "follower", fans" customers and referrals will follow because that's the "nature of the social media marketing beast". It's all about sharing.

Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net