Listen First Speak Second

Listen – Remember you are in a relationship business first and foremost! And that means your primary focus should be on your prospect, your potential customer or business partner. Your most important skill when face to face, listening, carries into the realm of social media. Learn about your contacts, and find out what it is that they need.

Learn how to compose yourself and what to say to people when the opportunity does arise to mention your product, service or business opportunity. You don’t want to have them running in the opposite direction from what they perceive as another attempt to ’sell’ them. And if you are at all negative, unaccommodating, or desperate, you’ll quickly turn them off.

Interpersonal communication skills include not only listening and speaking, but particularly in marketing, being clear and concise with your written message.  Marketers should absolutely be good writers, and this is not an impossible skill for someone even if they are currently poor at writing.

Writing a catchy headline as well as keeping interesting content in a post are both important. Headlines should grab attention and the post should be interesting enough but not overly wordy or disjoint. As long as you are enthusiastic, educational and/or entertaining, you’ll have an audience.

Just be yourself and let people get to know, like and trust you you while you get to know them and understand their needs, and you can’t go wrong!

“Relationships Are The Root Of All Business.” Ty Bennett

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  In conversation listening is more important than speaking. The same applies in social media marketing. Learning about who and what other people do is more important than sharing who you are and what you do initially but when the opportunity does come to share what you promote do so clearly and concisely, which demands you really know about and have a passion for what you are promoting. Marketers have little patience with a weak, muddled and hyped up promotional message. Listening first and speaking or writing clearly and passionately when it is appropriate is what creates mutually profitable business relationships which is the foundation of successful network marketing.