Do You Feel Me?

Compelling content is like porn. It is difficult to define, but the reader knows it when she see’s it. However, we can make a few educated guesses as to what kind of content might rise to that level.
  
Talk About What You Know. Not About What You Sell

Repeat with me: The key is to talk about what you know, not about what you sell. At least for content that early stage buyers are looking for, and you really want to target this group. This is where opinions get formed. Here is where you have the greatest opportunity to frame the discussion and define the product category, as long as you provide good faith council. Everyone knows BS when they read it. This is not rocket science. Trusted, forthcoming advice is compelling content.

(Please click on the keywords "Compelling content" to read the full article)

If "Content Is King", then what is "compelling content"?  Compelling content is something written that is either informative, instructional, inspirational or simple entertaining. Before anyone will buy from you or join you in a business, they first want to learn and feel something from you. Talking  about what you know and feel is the catalyst for compelling content and compelling content is the catalyst for sales and referrals. Compelling content has a high frequency energy to it that moves the reader to action, maybe to become your follower or business partner. Do you feel me?