Pinterest Marketing Works

3 Primary Pinterest Marketing Strategies

To manually promote your Pinterest account you need to connect and interact with others. Here are the primary 3 Pinterest Marketing Strategies:

1. Repin

2. Make Comments

3. Follow others

Any repin on Pinterest will give you opportunities to drive traffic. On Pinterest when you repin another’s pinned picture, they get notified via email. Hopefully they will follow the links to your account and see where you pinned their picture, giving you an opportunity to have them look through your boards. The obvious need here is to have boards that interest your new visitor to the point that they consider following your links to the site you are promoting.

Making comments is a great Pinterest marketing strategy that can drive traffic too. When you hold your cursor over a pinned picture you see the “comment” tab, the “repin” tab, and the “like” tab. When you make a comment is stays with the picture, so whatever you say has the potential to catch peoples’ attention and drive traffic- so say something thoughtful. You might even consider some kind of “call to action” if it’s appropriate. In addition, Pinterest will notify the person who pinned the picture that a comment has been made and give them a link to respond to your comment, again giving you a chance to drive traffic.

When you follow others on Pinterest you definitely will have the potential for driving more traffic. Each person you follow gets an email notifying them that you are following them and either says that they are already following you, or gives them a link to allow them to go to your account and follow you. So each person you follow is an opportunity to connect with someone new and drive traffic to your promoted sites and pages.

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   On the surface Pinterest may seem to be not very relevant to marketing. Lot's of pretty pictures about fashion, food, nature and art abound on Pinterest but so do great infographics on social media and the Internet. I like the inspirational quotes that have been made into images as well. Create a Pinterest profile and at least one Pinterest Board while following the marketing strategies above and you will see the marketing potential of Pinterest come alive for you. Pinterest marketing works.