Blogging Is About Branding

   Blogging makes up a large portion of the worldwide Web today and is the foundation of social media marketing. Many bloggers hold the dream of actually making money from their blogging. Good luck with that. Only a small number make any money from blogging and an even smaller number make a living from their blogging. But that's all right because blogging isn't about making money.

   Blogging is about branding. Who you are, what you do and and where you are going is what branding is all about. People join people not programs. People buy ideas not products. People follow visions not personalities. Successful blogs inform and inspire not promote.

  Don't put the weight of trying to make money on your blogging but rather the commitment to have quality content for your readers. That's what blogging is all about.