Email Works

Social media is great, and you should use it in your marketing if that makes sense for your business.

But you should not put it ahead of email marketing.

Because all other things being equal, email marketing still crushes social media marketing. Here are 5 reasons why:

Did you know that email has nearly three times as many user accounts as Facebook and Twitter combined? That’s a whopping 2.9 billion.

You might start a private message on Facebook, and then you’re like, “Okay, email me.” Email is the first, best social media channel. And that is the power you want to tap.

When it comes to building business relationships and communicating with partners and clients, the most “serious”, “grown-up” medium is email.


Email allows you to make repeated contact, and that contact is “invasive”. It’s in their mailbox—their inner electronic sanctum.

Customers already expect to get offers by email, and to buy things through email. 


(Please click on the keywords "email marketing" to read the full article)

   As effective as social media marketing can be, nothing can take the place of an email address or a telephone number when it comes to closing a sale or getting a referral. We do social media marketing to get email addresses and phone numbers. The fact of the matter is, email marketing is social media marketing. E-mail works.