Tone Of Voice Matters

Simply put, tone of voice is the way we say things. In a subtle manner, the tone of communications can reveal the attitudes and personality of a brand. Differentiating your company from a growing number of competitors across social media communities like Facebook and Google + can be difficult, but using a distinctive tone of voice that is true to your brand’s identity can help you to stand out from the crowd.


Of course, there are general considerations to think about when coming up with an appropriate tone for your social media communications. Overall, the language used on sharing services such as Twitter or blogging platforms like Tumblr is more personal and conversational. When considering tone, a global head of digital services should keep in mind the fact that most social media networks were created for individuals, not for companies. Thus, it is imperative to be authentic, approachable, inclusive, expressive, and to keep your ears open, just as you would with any conversation.

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    In normal conversation the tone of voice says just as much if not more than spoken words. In our social media communications there should be a tone of voice to our social media brand. For instance if we are considered some sort of expert by others there should be a instructive tone to our social media content. If we are selling travel packages we should have a tour guide tone to our social media content. The tone of voice that I try to have with this blog is that of a social media curator, collecting and sharing a different perspective of what is floating around in the Web 2.0 world. Our tone of voice matters to our online brand.