Social Media Is About People

Human Business. Social media marketing is what you might call “human business.” I often use explain it as follows: “social media marketing is all about ‘leveraging’ the social through its media to market to your constituents.” “Leverage” may sound a tad too exploitative, because the idea is to build genuine relationships that put the customers first before promoting your own agenda. As such, it’s important never to lose sight of the “human” in the business. Social media marketing recognizes the fact that this online space allows millions of people to congregate and to communicate with one another, and it’s not much different than sitting in a real room talking to real people. Never lose sight that the online space is a human medium.


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    "All lasting business is built on friendship."  (Alfred A. Montapert)  Social media marketing is a "human business". We must not allow Internet technology to "dehumanize" us as we use social media to look for sponsors, referrals and business partners.  Social media is after all is said and done, about people.

 
All lasting business is built on friendship. Alfred