Social Media Is Conversation

If you think of your webpages as being a type of virtual billboard, social media is like the corner coffee shop. It’s not about one person or business sharing a message with followers who simply take the information and absorb it. If you want to truly understand your social media audience, you need to keep in mind that it is about conversations between real people. There are multiple conversations happening all the time, which is why social media gives businesses a unique opportunity to get to know their audience and interact with them to develop a relationship which will generate revenue.

 Look at social network sites as a place where you can do some virtual reconnaissance on your audience. If you’re going to offer them solutions to the problems that they have, you need to understand exactly what it is that they need and what circumstances would have to occur for them to decide to make a purchase.

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There are two parts to social media, you and those that "follow" or "Friend" you. Naturally  we are concerned about our own content such as our profiles and posts but we should be equally concerned about others profiles and posts just as good conversation involves listening as well as speaking.  We should spend equal time reading other blogs as we write our blogs. Social media marketing that results in sales, customers and referrals is cyber conversation, plain and simple. Be a good conversationalist.