Three Components to Marketing
Corporations know that their marketing efforts can be broken down into three distinct components:
- Finding customers
- Satisfying the customers’ needs
- Keeping customers
Though we are simple home based online marketers there is much we can learn from successful corporate Big Business marketing focused on finding, serving and keeping customers. The key components of successful corporate marketing is the business brand and it's product or service. Coke and Microsoft for example are both a brand and a quality product in great competition with similar products. On a smaller scale we as online marketers are a brand and a product needing customers and referrals to have money making success in competition with millions of other online marketers. It still boils down to finding, serving and keeping customers and referrals.
The best way to accomplish this marketing agenda is to have a system. Does the affiliate program you promote have a real "marketing system" that fulfills the objectives of finding, serving and keeping customers/referrals? If your affiliate program or home business doesn't have a system, then find or create one that does because when it come to both corporate businesses and individual home businesses indeed "the money is in the system" of finding, serving and keeping customers/referrals.
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