Building Your Brand

Social Networking or Social Media Marketing?

Social media marketing is not social media networking. Most people are familiar with online social networking, but that is only the beginning when it comes to marketing online.
Social media marketing is how you allow potential prospects to find you. Once that happens, you will use social media networking to build relationships with those prospects who may ultimately become customers or join you in your business.


Social networking is fun, but serious Social Media Marketing can be a bit intimidating to some when starting out, particularly because it’s such a broad term, and can be done in so many ways.


 Where Do You Start?


 Identify Your Target Market


 Create Your Content


 Link Your Content to Your Networking Profiles


 Your Goal is Trust


 “Be yourself, everyone else is taken.” Oscar Wilde


(Please click on the keywords "Social media marketing" to red the full article)

  There is a strong correlation between "attraction marketing" and social media marketing. Marketing using advertising systems such as traffic exchanges or safe list mailers is you the marketer going after customers and referrals but social media marketing is you the marketer, in the process of sharing who you are and what you know, attracting customers and referrals to what you sale and promote. Blogs and social site profiles are your social media marketing "business cards", as it were. Your Facebook, Twitter, MySpace, LinkedIn or other social media should be connected to your blogs and profiles some way or the other. 
   Social media marketing is fun but it does take time, effort and forethought before the "attraction marketing" magic will manifest. If you "build your brand" then customers and referrals will come.