Words Are Powerful

Here are the 14 most powerful and effective words in marketing:

• Free
• Now
• You
• Save
• Money
• Easy
• Guarantee
• Health
• Results
• New
• Love
• Discovery
• Proven
• Safety

After decades of testing, these words have proven to be the ones that are the most persuasive at encouraging people to choose Brand A over Brand B.

What do all these words have in common? Each and every one of them taps into an emotional trigger that originates from Sub-Cortical and Limbic areas of the brain. These areas are more commonly known as the “Lizard Brain” where our deepest and most instinctive impulses originate. (Please click on the keyword "marketing" to read the full article)


   Words are powerful. A single word in one mind can create an overwhelming emotion or desire to do something, good or bad. Certain words in marketing campaigns can make all the difference between having sales and referrals or not having sales and referrals. In my own mind any marketing campaign that emphasizes "free", "guarantee" or "proven" will particularly capture my attention, name and e-mail. In crafting future ads and promos for my Biz-Ops and programs I will definitely be using combinations of these "14 most powerful and effective words in marketing".