Can't Get Something For Nothing

It’s an unnerving fact, but of all potential internet marketing wannabees, only 5% go on to sell products and make a success of their ventures. There is a huge drop-out rate with the vast majority failing to make it even past the first hurdle. Why do so many people give up before they’ve barely begun? These figures are in stark contrast to those published for more traditional business start-ups. According to statistics published by the Small Business Administration (SBA), seven out of ten new employer establishments survive at least two years and 51 percent survive at least five years. This is a far cry from the previous long-held belief that 50 percent of businesses fail in the first year and 95 percent fail within five years.
So why the big difference? One of the key factors is the ease with which internet businesses can be started. What are your initial outgoings? – a simple website, a product, a domain name, a hosting company, an autoresponder? All of these can be collated for less than $500. If you’re not even willing to do this simple stage yourself, then there are many, many ‘gurus’ who will offer to set up sites on your behalf.
Compare this with a traditional business owner. They will have to find premises, source all of the stock, possibly find employees, arrange for accountants and lawyers to look after the financial and legal side of things… and the list goes on. I’ve just done some “back of an envelope” calculations for starting up a new traditional business, and the figures are a little eye-watering! One time start-up expenses would be in the region of $40,500, with monthly ongoing costs in the region of $12,000. Assuming that it may take 6 months to get established and consistently find customers, then the total start-up costs for the first six months amounts to $112,500!
Let’s just put the two figures side-by-side. $500 for an internet business start-up and $112,500 for a traditional business start-up. Guess who’s going to be more committed to their business!
The key word here is ‘investment’. The more you’re willing to invest in your business, the more willing you will be to stick with it and really give it your best shot. Who in their right mind would be willing to throw away $112,500? In contrast, giving up a $500 internet business is no great loss.
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  Most online marketers who have or are failing to make money and be successful in online marketing won't admit the reason they are failing is because of their lack of real investment in money, time and effort but as the above article points out that is primarily the reason for such failures. The principle of the more one invests in something the more likely they will have success is a valid one. Many MLM programs are offered for very low monetary investment, run on "auto-pilot" with promises of "no referrals necessary" which is a recipe for countless failures with such programs because you can't "get something for nothing".