Remember To Be S-O-C-I-A-L

Why do most companies fail? Businesses often expect a “get rich quick” experience and focus more on the number of followers and fans than on how to bring value to the people in their audience. When providing value is forefront in a campaign, the elements seem to work themselves out, effectively and effortlessly.

Though there are some shortcuts to creating fan pages and streamlining tasks, there are no shortcuts to the process by which social media campaigns breathe and grow. The process involves human dynamics and no person can manufacture a “turbo” button for human interaction.

What is the formula for social media success? There are many components to a successful social media campaign, but to help you recall some of the most important elements, remember this acronym for S-O-C-I-A-L.

S --> Setup
O --> Observe
C --> Converse
I --> Intend
A --> Analyze
L --> Listen
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  Having success networking and promoting using social media requires intent and effort. I like the acronym S-O-C-I-A-L that the article author uses to teach success with social media. Acronyms are very effective in teaching and instructing. Remember to be S-O-C-I-A-L.